Hard Ass Melanie Style…

So Was keep hearing all these commercials on the radio talking about Wild Turkey, they are talking it up like no other. Is it becoming the new Jack Daniels? or are they pulling a whole PBR marketing style, ya know the one where you mark down the price of your product and use all the money to market it as the next new cool fad? I asked Melanie about it as she brought it up one day over IM how she had drank some the night before… and the answer she had for me was “I am starting the trend with my bad ass style”.. I don’t buy it, anyone have an ideas?